July 2, 2021No Comments

Five Ways to Win My Heart in Design [Design Writing Challenge #1]

When a design wins my heart, it's usually because it has done well in the following principles:

1. Consistent spacing

The spacing in a design is like backup orchestra for a concert. No matter how beautifully the main element is designed, if there's no adequate breathing space and consistent spacing surrounding the whole piece, the design would seem haphazard and unprofessional. It's as if the backup orchestra is going off on its own tune during a performance. Imagine how confusing (and perhaps amusing) that would be!

2. Legible typography

The study of typography and its history, pairing, and emotional impact is deep. But one of the most important aspects of typography, in my opinion, is that it needs to be legible on the communication device that it is used on. A headline or a paragraph can look romantic, modern, or futuristic. But if it's not legible, it loses most of its power because the meaning is not communicated across.

3. Visual Focus

In a design, there should be one element that grabs my attention within the first glance. It can be typography, illustration, a photo or a button. Without a clear visual focus, the design is confusing and quickly loses my interest. The human brain tends to seek out patterns and meaning. When they are not readily obvious (like life!) it can be very frustrating!

4. Emotional Impact

I love it when I can feel a clear sense of emotion from a design. Perhaps it's a sense of luxury, light-heartedness, sadness, or even terror. Emotion influences brand perception, and plays a huge role in information processing and decision-making. I feel that the emotional impact should be considered an important heuristic of whether a design is successful.

5. Clear call to action

As a form of communication, there are usually actions associated with the information that is conveyed via a design. Knowing the available actions is the first step for interaction. It also helps direct users and provides a sense of certainty.

There are many other ways to win my heart in design, but the above five are the ones that I find the most important. Do they overlap with yours? What are some ways that a design can grab your heart?

About the Design Writing Challenge

Let's face it, I suck at writing!

It takes me a long time to write anything, and it's hard for me to get my meaning across a lot of times! It's especially hard for me to write design case studies, it simply kills me!

I feel like I either sound like a teenager rambling, or some boring industry professional - still rambling. I'd really like to write with ease, clarity and personality.

The only way to get better at writing is to write

I believe the only way to get better at design is to design, therefore it must be true for writing as well. I downloaded an image of 30 writing prompts from the internet and adapted all of the prompts for design.

I look forward to sharing all these design writings with you in the next 30 days!

July 2, 2019No Comments

Coming Soon: Shopping Experience Design Podcast!

I've been on a podcast kick lately and found so many wonderful and informing shows on fashion, retail and designs out there.

I especially enjoy interviews featuring designers who talk about their work and their design philosophy. Like Design Details. And as a solo designer now, I secretly imagine them as my coworkers haha!

And bam! Idea: Shopping Experience Design Podcast

And then this idea hit me. Why don't I start a podcast that focuses on two of my favorite topics: user experience design and ecommerce?

I'll have the perfect excuse to talk and learn from all these designers and product managers and technologists, and will be able to share their insights with other designers.


Topics we'll explore in this podcast series

  • How are the designers/PMs/Engineers responding to current online shopping trends
  • What they love about working on design and technology in ecommerce
  • What are some challenges they see in design and technology in the retail industry
  • How do they work with the rest of the teams to deliver outstanding shopping experience for customers
  • How do they manage the ever-changing landscape of design and technology in ecommerce

And so many more!

I think the pilot episode should be released by the end of July. (just giving myself some time to learn how to even produce a podcast =)) So stay tuned and be excited!

June 20, 2019No Comments

Hello new site!

Whoa, after 14 years of the old blog, I present to you the new portfolio and blog of Yachin You!

There are lots of new things coming that I want to share here with you all. There will be posts on design ideas, life as a UX designer and occasionally probably thoughts on movement and sports, my other favorite thing to do when I'm not designing!

Stay tuned and I'm glad you're here =)