Sandals weather app Yachin You UX case study
from problem to product in 40 minutes ux challenge

From problem to product in 40 minutes

I use design challenges to practice product thinking. In this case study, I tried to come up with a product solution for a problem in a 40-minute design brainstorm session.

There are more challenges on UXchallenge.co that I created to help designers practice product thinking and level up design skills.

The Challenge

"It’s one thing to know what the weather is like in your travel destination, and it’s quite another thing to be totally prepared for temperature or altitude changes so that you stay fit and healthy during the trip. How can you design a product that helps travelers prepare and acclimatize fast for their trip so they don't miss a minute of fun?"

Using Jobs to be Done Framework for Problem Solving

Defining target customers

target audience

Creating job story for target customers

jobs to be done ux job story

Creating customer persona

ux persona
ux persona

Identifying desired outcomes

Desired outcomes are listed and rated for their importance and current satisfaction to find opportunities where a new product could fill the need.

ux jobs to be done desired outcomes
jobs to be done rate desired outcomes
ux jobs to be done rate satifcation
ux jobs to be done opportunity score
ux jobs to be done oppotunities

Product idea generation

ux product brainstorm

Success metrics

ux process product success metrcs

Storyboard

ux storyboard sketches

Uesr Flows

ux user flow

Product Sketches 

ux screen sketches

AND...40 minute is up!

Usually, a productive 40-minute problem to product brainstorm session ends with quick sketches of the screens and ideas for interaction. 

Wireframes, visual designs and prototype creation would take much longer. Fortunately for me, the fun has just begun! =)

Wireframes

ux wireframes

Visual design guidelines based on Material Design

ux process typography
ux process ui color scheme

Splash screen and product branding

sandals travel app ux case study splash screen

Personalized comfort quiz

personalized weather quiz 1
personalized weather quiz 4
personalized weather quiz 2
personalized weather quiz 5
personalized weather quiz 3

Main pre-travel weather screen

sandals app ux case study screen 1

Forecast by the day and prep tips

sandals app ux case study screen 2
sandals app ux case study screen 3

Location-based hyper-local forecast and prep tips during trip

sandals app ux case study screen 4

Night mode

Yes, everybody needs a bit of night mode during the night!

sandals app ux case study screen 5

The winter-is-coming mode

sandals app ux case study screen 6
sandals app ux case study screen 7

A little animated prototype

Click the video to play!

Learnings

I love brainstorming product ideas from problems. It's a rare opportunity to generate product ideas from scratch, so I really enjoy using design challenges to practice product thinking. Although the brainstorming process was done in only 40 minutes, the execution of the high fidelity designs and prototype took well more than a week! Next time around, I'd line up all the design resources so the execution step would be faster.

Work

KinoUX Design

Levi'sE-commerce